"Balancing Art & Business"
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The
Evolution Of A Successful Photographer
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COMING TO PHOENIX, ARIZONA!
This program is postponed until 2009. Please check back for further info.
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There are photographers who create stunning imagery out of our chaotic world.
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There are photographers who create sales and marketing
concepts that rise above the sea of normalcy.
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Then, there are the chosen few that combine both worlds, Art & Business, into one dynamic
package.
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Join
2 of the world's most sought-after instructors and photographers, Mitche Graf and David Beckstead, as they show you how
to "see" your business and your life with a new perspective and sense of balance. This intensive seminar will ehance
your evolution as a professional photographer and will teach you the fine art of balancing your Art & Business together.
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All-Day
seminar with lunch included- only $149 ($199 at the door)
Here's what we have planned for you.......
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8:00-9:00 Registration and Get-to-know-you
time
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9:00-9:30
David & Mitche talk about the importance of balance in our lives, and how art and business can exist side-by-side in your
studio.
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9:30-12:30
David at bat!
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12:30-1:30
Lunch and Networking
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1:30-4:30 Mitche at bat!
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5:00-7:00 BONUS TIME! Mitche & David "In-The-Round". A casual
Q&A about the future of our industry and anything else that happens to come up. This is NOT to be missed!
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David
Beckstead Curriculum-
With all the activities of a wedding or portrait session, it's easy to get
caught up in shooting situations you always seem to shoot....having a narrow vision of what your client is doing and falling
prey to the "safe shot". Then, backing up your safe shot with more safe shots because you have not yet developed
confidence to branch out and try new imagery.
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There are some very cool ways I have taught myself to "see" the big picture. There
are techniques, mindsets and awareness levels that I have trained myself to activate very quickly to create awesome compositions.
The process of training your eyes and your mind to "see the light" takes time and dedication, and I will show you
a way to be truly different in every respect of the word!
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Your clients will pay you more, if your compositions are exciting and if you shoot from the
heart. They will see and feel your passion for this industry and beg you to be creative, shoot your style, and experiment
with your art. It's up to us to be perceptive and see what others do not.
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Here's what I will cover........
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* The evolution of Style
* Deep Composition
(lovely lines, radical depth, visual chaos, complimentary negative space)
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Setting goals
* The power of model shoots
* Techniques, Mindsets and Awareness levels
* Free-shooting style
* Being different
* The admiration of Risk
* Breaking the Rules
* Developing Passion
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MITCHE GRAF
CURRICULUM
Ever since I was a young kid, I have been
turned on by the art of business. I have spent most of my adult career learning and studying how all sorts of businesses create
a demand for their product, get inside the customers' brains, and drive profits to the bottom line.
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It has always
amazed me that most people who go into business are usually extremely passionate about their craft, but have little or no
understanding about the "business" side of the business. The photograph industry is no different. I know great photographers
all over the globe who are fantastic at their art, but they can't get their phone to ring if their life depended
on it! In fact, many of the best photographers of our era are no longer in business. In today's competitive digital age,
it's VITAL that you have a firm handle on what I call the "Graf PowerTriad"......Sales, Marketing and Pricing.
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Make no mistake,
there is no room or time for any fluff in this program! I will give you meat-and-potatoes information that you can use right
away in your studio without having to write a new action or learn a new lighting technique.
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Here's what I will cover....
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MARKETING
* How to develop a "hook" that will attrack only the clients you want
* How to present a positive image that puts you in a league of your own
* How to create effective marketing pieces that will get you results
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SALES
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How to develop of sales system that helps you accomplish your goals
* How
to overcome any objection, whether on the phone or in person
* How to double
or triple your sales averages using simple techniques
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PRICING
* How to create incentive-based price
lists that entice your clients to invest more
* How to develop a pricing strategy
that allows you to generate a large profit
* How to create "irresistible
offers" that are almost impossible to refuse
* Plus much more!
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This is a program that you don't want to miss! CLICK HERE to register
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